Brand Modi gets a boost as Indian PM turns 71 amid BJP’s mass adulation campaign – Asia – South China Morning Post

Brand Modi gets a boost as Indian PM turns 71 amid BJP’s mass adulation campaign – Asia – South China Morning Post

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Prime Minister Narendra Modi’s birthday bash is going to be spectacular. It will be spread over three weeks, involve 50 million “thank you” postcards, and have Modi’s image splashed on hoardings, food rations for the poor, and buildings all over India.

The Bharatiya Janata Party is going to town on two anniversaries: Modi turns 71 on Friday, and will mark 20 years in public life – following his election as chief minister of Gujarat two decades ago – on October 7 when the birthday campaign…Read More

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