Netflix K-drama Vincenzo delights Indonesia, Philippines with Kopiko, kopi luwak ads – just don’t mention the Chinese bibimbapSouth China Morning Post

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Haiva Nurani couldn’t quite believe her eyes when she spotted her favourite brand of Indonesian coffee confectionery in an episode of hit South Korean television series Vincenzo .

The 22-year-old college student from Bandung, Indonesia, has been a fan of K-drama since high school, but said she had never seen her own culture represented in one of the shows. The “unreal” experience “surprised me and made me proud”, she said.

“I think Kopiko’s decision to invest in product placement in the drama…Read MoreSouth China Morning Post

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